Microsite for Business Networking
Design isn’t the first step in website development. Strategy is. Who are the viewers? What are their mindsets? And what is the site’s role in the buying process? In the case of BFI, the need was to overcome perceived similarity to other networking groups, and who better to make the case than actual members.
Video content is everywhere and for good reason: higher click-rates, more shares, better engagement regardless of audience. Video adds life to corporate events. It rescues internal communication. Even non-actors (i.e. most people) come across as polished professional thanks to the magic of editing and post-production graphics.